Advanced Technology

Advanced Hearing Aid Technology

Experience the latest in hearing aid technology. From rechargeable options to smart connectivity, we offer cutting-edge devices designed to enhance your hearing and fit your lifestyle.

Advanced Technology

Advanced Hearing Aid Technology

Experience the latest in hearing aid technology. From rechargeable options to smart connectivity, we offer cutting-edge devices designed to enhance your hearing and fit your lifestyle.

Advanced Technology

Advanced Hearing Aid Technology

Experience the latest in hearing aid technology. From rechargeable options to smart connectivity, we offer cutting-edge devices designed to enhance your hearing and fit your lifestyle.

Advanced Technology Prescription Hearing Aids: Small, Discreet, and Powerful

Advanced Technology Prescription Hearing Aids: Small, Discreet, and Powerful

Today’s hearing devices are streamlined, lightweight, fashionable, and nearly invisible, going unnoticed by those around you. These modern hearing aids deliver better performance, a more natural sound, and greater control over background noise in various environments.

Many come with rechargeable batteries, eliminating the need for frequent changes. Since they are digital, you can link your hearing devices to your television, smartphone, or computer for an enhanced listening experience.

With so many great features and benefits, your greatest challenge will be deciding which style and options to choose. Our team of hearing experts is here to help you navigate your choices and select the best device for your unique needs.

Today’s hearing devices are streamlined, lightweight, fashionable, and nearly invisible, going unnoticed by those around you. These modern hearing aids deliver better performance, a more natural sound, and greater control over background noise in various environments.

Many come with rechargeable batteries, eliminating the need for frequent changes. Since they are digital, you can link your hearing devices to your television, smartphone, or computer for an enhanced listening experience.

With so many great features and benefits, your greatest challenge will be deciding which style and options to choose. Our team of hearing experts is here to help you navigate your choices and select the best device for your unique needs.

The Different Styles of Prescription Hearing Aids to Fit Both Your Needs and Lifestyle

Hearing aids come in a variety of styles to match your unique needs, comfort, and lifestyle. From nearly invisible in-the-ear options to powerful behind-the-ear devices, each style offers different features to enhance your hearing experience. Our experts will help you find the perfect fit, ensuring clarity, convenience, and confidence in every moment.

Schedule Your Hearing Consultation in South Sound Audiology

Take the first step toward better hearing with a comprehensive consultation at South Sound Audiology. Our expert team will assess your hearing, answer your questions, and recommend personalized solutions tailored to your needs. Fill out the form, and we’ll be in touch soon to schedule your appointment!

Discover the Perfect Style for You

Discover the Perfect Style for You

Say goodbye to bulky devices! Our wide array of styles offer personalized options that suit your unique preferences and lifestyle:

In-The-Canal (ITC)

ITC hearing aids are designed to fit farther into the ear canal, making them slightly smaller than ITE devices. They are easy to insert and remove and won’t interfere with glasses, hats, oxygen cannulas, or other headwear.


Custom molding ensures they stay in place even when you’re active. This style is suitable for those with a casual to active lifestyle and can be customized with external control options to meet your adjustment needs.

ITC hearing aids are designed to fit farther into the ear canal, making them slightly smaller than ITE devices. They are easy to insert and remove and won’t interfere with glasses, hats, oxygen cannulas, or other headwear.


Custom molding ensures they stay in place even when you’re active. This style is suitable for those with a casual to active lifestyle and can be customized with external control options to meet your adjustment needs.

Completely-In-The-Canal (CIC)

CIC devices are custom molded to fit deeper into the ear canal than ITC devices and use a tiny, clear plastic post for placement and removal. Powerful, subtle, and customized for a snug fit, CIC devices are perfect for activity-filled days.


Their deeper fit eliminates wind interference, providing a more natural hearing experience. With added Bluetooth® technology, you can stream phone calls and other media directly to your ears. CIC hearing devices are suitable for all levels of treatable hearing loss.

CIC devices are custom molded to fit deeper into the ear canal than ITC devices and use a tiny, clear plastic post for placement and removal. Powerful, subtle, and customized for a snug fit, CIC devices are perfect for activity-filled days.


Their deeper fit eliminates wind interference, providing a more natural hearing experience. With added Bluetooth® technology, you can stream phone calls and other media directly to your ears. CIC hearing devices are suitable for all levels of treatable hearing loss.

Receiver-In-Canal (RIC)

RIC hearing aids are a modification of Behind-the-Ear (BTE) hearing devices that provide a comfortable, open-fit design suited for nearly all types of hearing loss. RICs house their technology in a hard plastic shell that sits comfortably on the ear, while the speaker is fed into the ear canal using a flexible dome, designed to allow sound to pass through naturally.


This design helps to reduce wind noise and feedback. They are smaller, lighter in weight, and offer more wearing discretion than BTE devices, making them a popular choice for many users.

RIC hearing aids are a modification of Behind-the-Ear (BTE) hearing devices that provide a comfortable, open-fit design suited for nearly all types of hearing loss. RICs house their technology in a hard plastic shell that sits comfortably on the ear, while the speaker is fed into the ear canal using a flexible dome, designed to allow sound to pass through naturally.


This design helps to reduce wind noise and feedback. They are smaller, lighter in weight, and offer more wearing discretion than BTE devices, making them a popular choice for many users.

Behind-The-Ear (BTE)

BTE units offer the most flexible, adaptable, and powerful technology available. Custom earmolds fit comfortably in your outer ear and ear canal, and the open-canal earpieces prevent the “plugged-up” feeling some users experience.


BTE devices house the speaker and microphone inside a hard plastic casing that sits on the ear, sending processed sound to the earpiece through acoustic tubing. They are easy to adjust with simple switches to control volume and program settings to match your environment.

BTE units offer the most flexible, adaptable, and powerful technology available. Custom earmolds fit comfortably in your outer ear and ear canal, and the open-canal earpieces prevent the “plugged-up” feeling some users experience.


BTE devices house the speaker and microphone inside a hard plastic casing that sits on the ear, sending processed sound to the earpiece through acoustic tubing. They are easy to adjust with simple switches to control volume and program settings to match your environment.

In-the-Ear (ITE)

ITE instruments place BTE and RIC technology inside a hard plastic shell molded to the unique contours of your outer ear canal. Full-shell in-the-ear technology provides powerful, clear sound for all degrees of treatable hearing loss. They are easy to adjust, as you can remove the entire unit to make changes.


This style is ideal for individuals who wear glasses or use an oxygen cannula, as there is no interference with these items. ITE hearing devices use larger batteries, providing longer life, and have various size, color, and customization options.

ITE instruments place BTE and RIC technology inside a hard plastic shell molded to the unique contours of your outer ear canal. Full-shell in-the-ear technology provides powerful, clear sound for all degrees of treatable hearing loss. They are easy to adjust, as you can remove the entire unit to make changes.


This style is ideal for individuals who wear glasses or use an oxygen cannula, as there is no interference with these items. ITE hearing devices use larger batteries, providing longer life, and have various size, color, and customization options.

Invisible-in-the-Canal (IIC)

IIC hearing aids are 100 percent invisible, digital, and fully programmable. Designed for a snug fit near the second bend of the ear canal, they offer clarity and power in the tiniest package, providing the greatest discretion.


These innovative hearing devices feature advanced sound-processing and noise-reduction technology, automatically adjusting to various environments. Ideal for those with an active lifestyle, IIC devices are suitable for those with all but the most severe degrees of hearing loss.

IIC hearing aids are 100 percent invisible, digital, and fully programmable. Designed for a snug fit near the second bend of the ear canal, they offer clarity and power in the tiniest package, providing the greatest discretion.


These innovative hearing devices feature advanced sound-processing and noise-reduction technology, automatically adjusting to various environments. Ideal for those with an active lifestyle, IIC devices are suitable for those with all but the most severe degrees of hearing loss.

Schedule Your Hearing Consultation

A comprehensive hearing consultation is your first step toward regaining the independent and rewarding lifestyle you’ve been missing due to hearing loss. An open discussion with a hearing expert about your hearing challenges enhances the accuracy of the diagnosis and the precision of your treatment.

If you or a loved one is struggling with hearing, schedule a consultation with one of our audiologists to find out how we can help.

Mon-Fri: 9:00am - 5:00pm Sat-Sun: Closed

Walk-In (Mon): 9:30am - 11:30am | 1:30pm - 3:30pm

Schedule Your Hearing Consultation

A comprehensive hearing consultation is your first step toward regaining the independent and rewarding lifestyle you’ve been missing due to hearing loss. An open discussion with a hearing expert about your hearing challenges enhances the accuracy of the diagnosis and the precision of your treatment.

If you or a loved one is struggling with hearing, schedule a consultation with one of our audiologists to find out how we can help.

Mon-Fri: 9:00am - 5:00pm Sat-Sun: Closed

Walk-In (Mon): 9:30am - 11:30am | 1:30pm - 3:30pm

Schedule Your Hearing Consultation

A comprehensive hearing consultation is your first step toward regaining the independent and rewarding lifestyle you’ve been missing due to hearing loss. An open discussion with a hearing expert about your hearing challenges enhances the accuracy of the diagnosis and the precision of your treatment.

If you or a loved one is struggling with hearing, schedule a consultation with one of our audiologists to find out how we can help.

Mon-Fri: 9:00am - 5:00pm Sat-Sun: Closed

Walk-In (Mon): 9:30am - 11:30am | 1:30pm - 3:30pm

© 2025 South Sound Audiology. All rights reserved.

© 2025 South Sound Audiology. All rights reserved.

© 2025 South Sound Audiology. All rights reserved.